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The Complete Facebook Marketing Course
Module 1: Getting Started on Facebook
Why Facebook?
Setting Up Your Facebook Page Like A Pro
Branding Your Facebook Page
The Facebook Code of Conduct for Bloggers
Module 2: Content Curation
How to Create Your Own Content Strategy
The Best Practices of Content Sharing
Sourcing Content That Matches Your Brand
Writing the Perfect Facebook Post
The 10 Most Engaging Post Types
Using Images for More Engagement
Using Video for a More Personal Touch
Earn More Likes With Emoticons
Even More Tricks to Encourage Engagement
Module 3: Decoding Your Facebook Insights
An Overview of Facebook Insights
Making Sense of Your Page Likes
Interpreting Your Post Reach and Engagement Data
Evaluating Your Facebook Page Views
What Actions Are My Followers Taking?
Understanding Your Most Popular Posts
Studying the Performance of Your Videos
Your Audience Demographics
Downloading Your Insights
Experiment to Uncover the Perfect Posting Plan
Scheduling and Tracking
Accessing Your Video Library
Troubleshooting on Facebook
Module 4: Facebook Advertising
Do I Need to "Pay to Play"?
Laying the Groundwork for Facebook Advertising
Facebook Advertising for Light Users
10 Types of Facebook Advertising and Examples
Essential Components of a Successful Facebook Ad
How to Create Your First Facebook Ad
The Art of Audience Targeting
Budgeting for Your Facebook Ads
Managing Your Ad Campaigns
Reading the Results of Your Ad Campaign
Module 5: Advanced Features of Your Facebook Page
Using Tabs and Apps on Your Facebook Page
Giveaways and Contests
Creating Events on Facebook
How to Get Your Page Verified
10 Facebook Features You Should Know
Module 6: Bridging the Gap Between Your Blog and Facebook Page
Facebook Widgets and Plugins for Your Blog
Optimize Your Blog Posts for Facebook
Gaining More Facebook Followers
Using Facebook On the Go
Leveraging Facebook Groups
Module 7: Interviews with Travel Bloggers Successful on Facebook
Interview with Laurence Norah of Finding the Universe (22:48)
Interview with Johnny Ward of OneStep4Ward (19:34)
Experiment to Uncover the Perfect Posting Plan
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